Elkoy Artist Collective
The Art of QR Codes
The ArtQrCode® turns a working QR code into a work of art. Static, video, print, GIF or 3D, it carries your brand’s story and still scans with any phone.
The ArtQrCode® is truly revolutionary, a twist on the classic black and white Quick Response Code.
It’s an efficient way to connect with your audience. While it’s a new approach to QR Code technology, it’s still a QR Code.
01 · The classic code
02 · Dressed as art
03 · Out in the world
How the ArtQrCode® works
01
Formats
Static, video, GIF, print or 3D. Printed on paper, fabric or packaging, shown on any screen, on social media or in a live video, or built as an object.
02
Where it lives
Packaging, posters and billboards, bus shelters and building walls, store windows, tickets, exhibitions, events and fundraising campaigns.
03
What a scan opens
A landing page, a video, a game or contest, a newsletter sign-up, an Instagram filter, a phone call or a store, with traffic analysis and performance metrics.
Shaping a vision, delivering brand and creating world class experiences. As a link between the offline and the online.
Any questions? We’ve got the answers.
What is an ArtQrCode®?
The ArtQrCode® is a highly customizable Quick Response code. It can be static, in video format, printed or even a GIF! It can be printed, on an electronic display or on any object you like! We can customize Art QR Codes in virtually any shapes, form, and colour.
What is the Elkoy Artist Collective?
The Elkoy Artist Collective is a team of creative minds seeking to enhance the look of QR Codes. Freely inspired by the Bauhaus movement and its desire to combine form and substance by integrating art and technology, Elkoy has succeeded in developing technological tools that allow its artists to “dress” the QR Code as a means to personalize it and boost its aesthetic appeal.
How can the brand, product or institution I represent benefit from Art QR Codes?
While the basic premise is as simple as any other visual, creating branded Art QR Codes takes a little more time than making a conventional marketing visual. However, the payoff is worth it. Art QR Codes are highly versatile and customizable, meaning you can print them on fabric, paper or any product packaging. You can also showcase them on digital spaces (like social media or a live video) or display them on any screen. You can even commission us to make a 3D ArtQrCode®! The only limit to the Art QR Code’s customization is your imagination!
What inspired the ArtQrCode®?
The ArtQrCode® was inspired by our founder’s travels to Asia, where large businesses were the first to use QR Codes as a contactless payment method. With the pandemic, QR Code payments exploded in popularity. Since the “classic” QR Code lacks visual appeal and narrative value, our founder began to think about a QR Code alternative that would allow the integration of graphic elements and storytelling potential. After a few unsuccessful attempts, he created a new generation of QR Codes that would enable branding and graphic elements to be integrated.
Is an Art QR Code still a real QR code?
Yes. It’s an efficient way to connect with your audience. While it’s a new approach to QR Code technology, it’s still a QR Code: any smartphone camera scans it, with no app needed, and it can lead to a landing page, a video, a game, a contest, a newsletter sign-up or a store.
How can I get an ArtQrCode® for my brand, product or institution?
It’s simple! Just fill in the contact form and tell us about your project, or call us at +1 514 271 4445.