ArtQrCode®
Ruinart
A scannable artwork inviting visitors to discover the Ruinart art de vivre.
About Ruinart
The House of Ruinart is unlike any other. It was the first established House of Champagne in 1729 and inspired by the intuition of a monk well ahead of his time…
Maison Ruinart creates elegant, fresh and sophisticated champagnes with a refined structure. Acclaimed as the most remarkable white grape variety, Chardonnay is the essence of all the Maison’s cuvées. The grapes, carefully harvested on different terroirs, offer complementary characteristics. This precise selection and the art of blending guarantee the unique signature of each Ruinart cuvée.
The vision
A champagne house that has always been close to the art world deserved a code that reads first as an artwork. Looping lines in pink and deep blue draw the pattern of the QR code, framed like a canvas in the tasting room.
One message under the frame: “Scan me to discover our own art de vivre”. A quick scan takes the guest from the artwork on the wall to the world of the Maison.
At a glance
- Brand
- Ruinart, founded in 1729 in Reims, France
- Sector
- Champagne
- Piece
- ArtQrCode® by the Elkoy Artist Collective, 2022
- How it works
- Point any smartphone camera at the artwork: it scans like a classic QR code, no app needed.
