ArtQrCode®

Louis Vuitton

Elegance in black and white: a monochrome ArtQrCode® that tells the story behind the bag.

Client
Louis Vuitton
Service
ArtQrCode®
Sector
Luxury fashion
Year
2022
Louis Vuitton ArtQrCode® artwork drawn as a handbag in black and white

About Louis Vuitton

Louis Vuitton’s heritage as a trunk maker preceded even the founding of the company.

It was in 1837 that a 16-year-old Louis Vuitton arrived in Paris by foot and started apprenticing for Monsieur Maréchal. At the time, horse-drawn carriages, boats and trains were the main modes of transportation, and baggage was handled roughly. Travelers called upon craftsmen to pack and protect their individual objects.

Louis Vuitton quickly became a valued craftsman at the Parisian atelier of Monsieur Maréchal. These were the roots of his highly specialized trade; the beginnings of his career in an artisanal industry that called upon skills to custom design boxes and, later, trunks according to clients’ wishes.

The vision

Elegance in black and white. Ardent fashionistas will quickly trace this monochromatic masterpiece to its high-end inspiration. If you need confirmation, scanning that intricate design will carry you to its world famous creator.

At a glance

Brand
Louis Vuitton, founded in 1854 in Paris, France
Sector
Luxury fashion
Piece
ArtQrCode® by the Elkoy Artist Collective, 2022
How it works
Point any smartphone camera at the artwork: it scans like a classic QR code, no app needed.
Louis Vuitton ArtQrCode® displayed in a boutique: scan me to discover the story behind the bag
Smartphone scanning the Louis Vuitton ArtQrCode®

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