ArtQrCode®
Panerai
A custom ArtQrCode® built from the most emblematic elements of the Panerai brand.
About Panerai
Founded in 1860, Panerai was founded by the watchmaker who invented Radiomir, the first substance to illuminate dials. Today, Panerai watches represent the balance between Italian design and Swiss technology.
The vision
For this project, it’s a creative approach from our artists collective. This ArtQrCode® portrays the leadership, knowledge, and values of the brand. In this artwork, you can find iconic symbols of Panerai: Giovanni Panerai, founder of the company, the Eilean, the classic yacht representing the passion of the sea, and the Submersible collection, the symbol of modern heroes who are ready to defy nature.
Through this ArtQrCode®, we wanted to highlight the pursuit of excellence in which Panerai excels.
At a glance
- Brand
- Panerai, founded in 1860 in Florence, Italy
- Sector
- Luxury watchmaking
- Piece
- ArtQrCode® by the Elkoy Artist Collective, 2022
- How it works
- Point any smartphone camera at the artwork: it scans like a classic QR code, no app needed.
